The Digital Viking
The Digital Viking

Digital Disruptor

Kjell Hegstad

Fastest bank to 1Mill Mobile Customers. Got To Ring The Bell!

As co-founder, head of mobile and entrepreneur in residence, it was a major milestone to be the first true digital bank in the US. Being the fastest bank to 1Mill mobile customers was an amazing feat and a proof-point that the digital DNA at ING Direct was best of class. Our customers agreed - as our NPS score was 66 at the time and I was fortunate to run the feature roadmap and user experience.

Currently, a few of us are co-founding a Web3PaaS company and we are operating in stealth mode until Q4-2022

 

summary

Able to start with first principle and rapid use case filtering, then facilitate rapid visioning session, building a rapid and low cost POC, map path to MVP and 1.0

 

Experience

Digital Vikings

  • Advisor for start-ups and enterprises - focused on innovation and transformation.

  • Currently, co-founder of a Web3PaaS operating in stealth mode until Q4, 2022

CIrrusLabs / Agiletrailblazers

  • Head of innovation and Digital Transformation

  • Helped Fortune 500 clients visualize the digital future, planning digital transformation approaches via A.I./ML Strategy, product innovation and business model disruption

  • Built a global digital accelerator, digital factory and ecosystem for one of the World's largest logistics companies. Standing up a digital factory, growing a true Global ecosystem of accelerators, startups, academia, experts, VC's/investors and innovation enthusiasts.

  • Proposed, researched, delivered a digital strategy to one of America’s largest children’s healthcare networks. After presenting to the CEO/Exec team, drove implementation of a mobile self-service, parental managed – disease platform – for Asthma – saving lives and reducing cost while preparing the healthcare network for value based care

Capital one

  • Drove the transformation of Capital One towards design thinking and lean culture with in-house agile teams

  • Built innovation labs focused on rapid POC's

  • Integration of ING DIRECT and Capital One mobile platform and smartphone app

  • Launched Capital One's API strategy

ING DIRECT

  • Executive founding member of $90b - most successful U.S. digital only bank

  • Proposed/launched mobile strategy. Fastest bank to 1m mobile users

  • As Digital Officer, delivered a NPS score of 66, winning awards from Apple, WSI, Forbes

  • Delivered lowest customer acquisition cost in industry at 1/5th of average via innovative methods and partnerships

  • Built and proposed global mobile roadmap to ING bank BOD in Amsterdam

  • Managed all digital properties for 8million customers from a feature implementation and user experience perspective

Languages

Skills

 

Interest

Competitive Sporting Clays

Custom Motorcycles

Exotic and Wild Game Cooking

Volunteering

Soccer

Education

Harvard | Digital Disruptor.

MIT | A.I Strategy

Stanford | Design Thinking

Thunderbird | MBA

Awards

Apple. Best banking onboarding

Webby. 3 years

American Ad Association. Most Creative Work

American Banker: Best Mobile App

Parents Magazine: Best Financial Literacy Platform

Contact

Linkedin